AIDA Copywriting Method

Although I advise clients never to write their own ads, I do understand that smaller businesses have to start somewhere. So in this post I want to show a quick method for writing an ad or sales letter. This will not guarantee that you write killer copy that pulls in massive amounts of sales. However, [...]

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AIDA Copywriting Method

Although I advise clients never to write their own ads, I do understand that smaller businesses have to start somewhere. So in this post I want to show a quick method for writing an ad or sales letter. This will not guarantee that you write killer copy that pulls in massive amounts of sales. However, [...]

Read the full article →

Is Your Income Attached to Your Time?

One of the biggest restrictions to wealth is having your income attached to your time. Meaning that X amount of hours equals X amount of money. Even those who charge high hourly fees, are not enjoying real wealth with this model. The problem is that there will always be a limit to what you can [...]

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World’s Leading Expert

Expertise and authority are proven over and over to persuade people. When you are known to be an expert at something, people listen. People even pay to listen. You can see the term “World’s Leading Expert” attached to quite a few different industries. Shoot, I could be the World’s Leading Expert on Dunkin Donuts Menu’s. [...]

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Dunkin Donuts Drive Thru

Last week I was feeling pretty sick. So naturally I wanted some donuts. I’ve cut out a lot of junk food since I started running and while feeling sick I just didn’t care. Yes I know junk food isn’t good while you are sick but I really didn’t care, I wanted donuts. My wife was [...]

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Wasted Motion

A few months ago I took the family over to the new Lego Land that opened here in Florida. They had an interesting attraction where you are actually involved in a race with other people. They had these fire trucks and police trucks all lined up. You had to get in the truck and when [...]

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Coaching vs Managing

At the age of 16, I transferred to a new high school. I was starting my Junior year and my first year of Varsity Football. I was excited to play for a new school and get a shot at a new position. The last 2 years I had been a linebacker and always wanted to [...]

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Warrior Mindset

This weekend I ran in the Warrior Dash. If you’re not familiar with it, it is a 5k (3.1 mile) race with different obstacles throughout the race. Wall climbs, running through mud, running through water, crawling through mud, hurdles, etc. A race of not only physical toughness but mental as well. Not only was this [...]

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How Long Does a Mistake Hold You Down?

Crap happens. And let’s be honest, most of the time that crap is your fault. It’s usually because you made a mistake somewhere along the line. Mistakes are going to happen and sometimes the crap hits the fan because of it. The question isn’t “When will you make a mistake?” It’s “How long will that [...]

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How to Handle Business Dress Code

I’ve been asked about dress code a few times from clients. Especially when we are discussing how marketing encompasses everything. Yes, even how your employees are dressed can have an effect on your marketing efforts. It can also have an effect on employee performance. So it is definitely something you want to get right. It [...]

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