How Long Does a Mistake Hold You Down?

Crap happens. And let’s be honest, most of the time that crap is your fault. It’s usually because you made a mistake somewhere along the line. Mistakes are going to happen and sometimes the crap hits the fan because of it. The question isn’t “When will you make a mistake?” It’s “How long will that [...]

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How to Handle Business Dress Code

I’ve been asked about dress code a few times from clients. Especially when we are discussing how marketing encompasses everything. Yes, even how your employees are dressed can have an effect on your marketing efforts. It can also have an effect on employee performance. So it is definitely something you want to get right. It [...]

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Stop SOPA

No post today. Find out more about SOPA and why it needs to be stopped here.

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Marketing Lesson From Progressive Insurance

  Progressive Insurance has been running their TV commercials about “Name your own price” for quite some time now. They even show a little “Name your price” gun that customers are seen walking around with, scanning items like a self checkout. The message they are sending is that you the customer are in control and [...]

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Why Your Business Needs a Unique Selling Proposition (USP)

A USP is a Unique Selling Proposition. It is a statement that defines what is so unique about your business that a consumer should do business with you. Do not confuse this with a "catch phrase" or a "slogan". Although many times they are one in the same. A USP is a proposition to make [...]

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What’s Your Time Worth?

More and more I think about what my time is worth. Not in regards to what I bill my clients necessarily but in how I spend my time. We exchange our time for different things every day. It could be in how we spend our day, how we eat, the risks we take. So many [...]

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3 Ways to Grow Your Business

If you’re someone who has followed me for any amount of time you have heard me talk about the 3 ways to grow your business. There really is only 3 and if you can grow all 3 you can have an extremely profitable business. Businesses make the gigantic mistake of going after only one of [...]

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How to Use Trends to Increase Profits

Every business can use trends to increase profits. The question is, are you paying attention to the trends and are you watching who is? Some companies have used trends very successfully to completely transform their business. Just look at what Subway did with the weight loss trend. They went out and found a success story [...]

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Neon Green Cow

One of my favorite books is Purple Cow by Seth Godin, I highly recommend it for any business. It discusses the idea of creating something unique and remarkable. Standing out from the ordinary. Imagine seeing a purple cow in a field full of black and white ones. Would you take notice? Chances are you would [...]

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Papa Johns and “Lady Chinky Eyes”

In a recent example of how a bad experience can go viral on Social Media, Papa Johns finds itself with a PR issue. An employee at a Papa Johns restaurant in NY, used the name “Lady Chinky Eyes” when entering the name of an Asian customer on a receipt. The woman later posted the receipt [...]

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